Construction, conformity and control : the taming of the Daily Herald, 1921-30
The period from 1921 to 1930 saw the Daily Herald come under the direct control of the organised Labour movement - jointly owned by the Labour Party and the Trades Union Congress. It seperates an earlier incarnation of independent left radicalism from a subsequent identity as a commercial daily tied to an official political line. It is a period of commercial and competitive failure - the 500,000 circulation constantly evoked as a target was only attained in times of exceptional political or industrial excitement. Reliant on movement subsidies for capital finance it was unable to match the new features and inducements - notably insurance schemes - that competitors provided in a period of rapid expansion and intense circulation battles. Editorially it was torn between the radicalism of its staff, the journalistic instinct to avoid predictability and the desire of Labour's moderate leaders for an automatically reliable supporter in the national press. As leadership pressures mounted it increasingly became the voice of the centre lecturing followers, with debate restricted - but independent instincts were never totally curbed. Failure to attract the desired mass readership cannot be wholly attributed to poverty.
Richards, Huw George
Labour movement and the press
Construction, conformity and control : the taming of the Daily Herald, 1921-30. The period from 1921 to 1930 saw the Daily Herald come under the direct control of the organised Labour movement - jointly owned by the Labour Party and the Trades Union Congress. It seperates an earlier incarnation of independent left radicalism from a subsequent identity as a commercial daily tied to an official political line. It is a period of commercial and competitive failure - the 500,000 circulation constantly evoked as a target was only attained in times of exceptional political or industrial excitement. Reliant on movement subsidies for capital finance it was unable to match the new features and inducements - notably insurance schemes - that competitors provided in a period of rapid expansion and intense circulation battles. Editorially it was torn between the radicalism of its staff, the journalistic instinct to avoid predictability and the desire of Labour's moderate leaders for an automatically reliable supporter in the national press. As leadership pressures mounted it increasingly became the voice of the centre lecturing followers, with debate restricted - but independent instincts were never totally curbed. Failure to attract the desired mass readership cannot be wholly attributed to poverty.
construction conformity control daily herald period_saw daily herald come direct_control organise labour_movement jointly own labour party union congress earlier incarnation independent leave radicalism subsequent identity commercial daily tie official political line period commercial competitive failure circulation constantly evoke target attain time exceptional political industrial excitement reliant movement subsidy capital finance unable match new feature notably insurance scheme competitor provide period_rapid expansion intense circulation battle radicalism staff journalistic instinct avoid predictability desire labour moderate leader automatically reliable supporter national press leadership pressure mount increasingly become voice centre lecture follower debate restrict independent instinct never totally failure attract desire mass readership wholly attribute poverty