The use of (im)politeness strategies in Korean business correspondence
This study investigates how (im)politeness strategies are used in the performance of four different speech acts in modern Korean business correspondence. The data consists of 194 authentic business texts of internal (77 e-mail messages) and external correspondence (117 formal letters) collected from two Korean companies a food company (corporation A) and a pharmaceutical company (corporation B). The corpus of Korean business correspondence provides evidence for the four different types of speech acts: disagreement, giving bad news, request and compliment, Brown and Levinsonâs (1987) theory of politeness was revised and applied to examining text data. A three-level text analysis is used as the primary data analysis method in this study: (1) a hand-tagged functions-analysis, (2) a qualitative methods: and (3) a quantitative method. Major findings in my investigation of (im)politeness strategies realized in Korean business correspondence are summarised as follows. 1. The rhetorical style in Korean business correspondence can be disconnected by âexternal modificationsâ for politeness concerns. 2. Solidarity enforcement strategies are divided into two types of strategies: âshow interestâ and âuse of
Jung, Yeonkwon
The use of (im)politeness strategies in Korean business correspondence. This study investigates how (im)politeness strategies are used in the performance of four different speech acts in modern Korean business correspondence. The data consists of 194 authentic business texts of internal (77 e-mail messages) and external correspondence (117 formal letters) collected from two Korean companies a food company (corporation A) and a pharmaceutical company (corporation B). The corpus of Korean business correspondence provides evidence for the four different types of speech acts: disagreement, giving bad news, request and compliment, Brown and Levinsonâs (1987) theory of politeness was revised and applied to examining text data. A three-level text analysis is used as the primary data analysis method in this study: (1) a hand-tagged functions-analysis, (2) a qualitative methods: and (3) a quantitative method. Major findings in my investigation of (im)politeness strategies realized in Korean business correspondence are summarised as follows. 1. The rhetorical style in Korean business correspondence can be disconnected by âexternal modificationsâ for politeness concerns. 2. Solidarity enforcement strategies are divided into two types of strategies: âshow interestâ and âuse of
use politeness strategies korean business correspondence study_investigates politeness_strategy use performance four_different speech_act modern korean business correspondence data_consist authentic business texts internal mail message external correspondence formal letter collect korean company food company corporation company corporation corpus korean business correspondence provide_evidence four_different type speech_act disagreement give bad news request compliment brown_levinson theory politeness revise applied examine text data three_level text_analysis use primary_data analysis method study hand functions analysis qualitative_method quantitative_method major finding investigation politeness_strategy realize korean business correspondence summarise follow rhetorical style korean business correspondence external modification politeness concern solidarity enforcement strategy divide_two type strategy show interest use