The brewing trade in North East England 1869-1939
The thesis traces the evolution of the North East brewing trade from the introduction of restrictive licensing in 1869 through to the outbreak of the Second World War. Part One assesses the state of North East brewing c.1869 with respect to brewing practice and technology, the structure of the trade, the degree of public regulation and public concern, and the competitive environment, especially regional products and the role of imports from outside the North East. Part Two, covering 1870-1890, deals with two main issues : the organisation of production, including the structure of the trade and the size and arrangement of breweries, and competition in the context of attempts by brewers in the region to meet the competitive challenge from outside brewers through greater involvement in the retail sector and through the strengthening of management, improved products and marketing. Part Three, covering 1891-1914, looks at the changing structure of the trade as a result of concentration of ownership, incorporation, rationalisation, and further integration into retailing. The increasingly complex competitive environment, the more professional approach to management and financial performance are also discussed. Part
Bennison, Brian Robert
History
The brewing trade in North East England 1869-1939. The thesis traces the evolution of the North East brewing trade from the introduction of restrictive licensing in 1869 through to the outbreak of the Second World War. Part One assesses the state of North East brewing c.1869 with respect to brewing practice and technology, the structure of the trade, the degree of public regulation and public concern, and the competitive environment, especially regional products and the role of imports from outside the North East. Part Two, covering 1870-1890, deals with two main issues : the organisation of production, including the structure of the trade and the size and arrangement of breweries, and competition in the context of attempts by brewers in the region to meet the competitive challenge from outside brewers through greater involvement in the retail sector and through the strengthening of management, improved products and marketing. Part Three, covering 1891-1914, looks at the changing structure of the trade as a result of concentration of ownership, incorporation, rationalisation, and further integration into retailing. The increasingly complex competitive environment, the more professional approach to management and financial performance are also discussed. Part
trade north_east_england trace_evolution north_east trade introduction restrictive licensing outbreak second_world_war part_one assess state north_east respect practice technology structure trade degree public regulation public concern competitive environment especially regional product role import outside north_east part_two cover deal two_main issue organisation_production include structure trade size arrangement competition context attempt region meet competitive challenge outside great involvement retail sector strengthen management improve product marketing part_three cover look change structure trade concentration ownership incorporation rationalisation integration retailing increasingly_complex competitive environment professional management financial performance also_discuss part