Beyond spontaneity : the accomplishment of focus group talk
This thesis is concerned with the analysis of talk in a corpus of German market research focus groups. The nature of interaction taking place in these focus groups is studied from a conversation-analytic and discourse-analytic perspective.
Puchta, Claudia
Market research; Interaction; Conversation; POBA
Beyond spontaneity : the accomplishment of focus group talk. This thesis is concerned with the analysis of talk in a corpus of German market research focus groups. The nature of interaction taking place in these focus groups is studied from a conversation-analytic and discourse-analytic perspective.
beyond accomplishment focus group talk concerned analysis talk corpus german market focus group nature interaction take_place focus group study conversation_analytic discourse_analytic perspective