The Daily Mail Ideal Home exhibition 1944-1962 : representations of the 'Ideal Home' and domestic consumption
This thesis investigates the ideals of home, and their determination, promoted in the representations of the Daily Mail Ideal Home Exhibition during the period 1944 to 1962 in order to explore how, through their dissemination, the Exhibition intervened in the definitions and politics of home. The thesis discusses popular ideals of home that emerged from the circumstances created by the Second World War. It situates the Ideal Home Exhibition in the immediate postwar exhibition context in order to reveal the relationship of the Exhibition to issues of design and the commercial interests of its exhibitors. The Exhibition is discussed as a business, assessing the objectives of the organisers and the nature of the 'audience' it attracted. The representations made by the Exhibition, particularly those in the 'Village of Ideal Homes' are examined in order to identify historical shifts in ideals of home in relation to housing design and the issues and political objectives of postwar reconstruction. It is then discussed as an intervention in the development of postwar consumerism, and as an intervention in the rise in postwar owner-occupancy. Finally, the Exhibition's representations are discussed in relation to its
Warren, Geoffrey Richard
The Daily Mail Ideal Home exhibition 1944-1962 : representations of the 'Ideal Home' and domestic consumption. This thesis investigates the ideals of home, and their determination, promoted in the representations of the Daily Mail Ideal Home Exhibition during the period 1944 to 1962 in order to explore how, through their dissemination, the Exhibition intervened in the definitions and politics of home. The thesis discusses popular ideals of home that emerged from the circumstances created by the Second World War. It situates the Ideal Home Exhibition in the immediate postwar exhibition context in order to reveal the relationship of the Exhibition to issues of design and the commercial interests of its exhibitors. The Exhibition is discussed as a business, assessing the objectives of the organisers and the nature of the 'audience' it attracted. The representations made by the Exhibition, particularly those in the 'Village of Ideal Homes' are examined in order to identify historical shifts in ideals of home in relation to housing design and the issues and political objectives of postwar reconstruction. It is then discussed as an intervention in the development of postwar consumerism, and as an intervention in the rise in postwar owner-occupancy. Finally, the Exhibition's representations are discussed in relation to its
daily mail ideal home exhibition representation ideal home domestic consumption investigates ideal home determination promote representation daily mail ideal home exhibition period order_explore dissemination exhibition intervene definition politics home discus popular ideal home emerge circumstance create second_world_war situate ideal home exhibition immediate postwar exhibition context order_reveal relationship exhibition issue design commercial_interest exhibition discuss business assess objective organiser nature audience attract representation make exhibition particularly village ideal examined order_identify historical shift ideal home relation housing design issue political objective postwar reconstruction discuss intervention development postwar consumerism intervention rise postwar owner finally exhibition representation discuss_relation