Conceptual metaphor in English popular technology and Greek translation
This research project studies the metaphorical conceptualisation of technology in English popular technology magazines and in translation in the respective Greek editions. The focus is on the cognitive linguistic view of metaphor initially presented by Lakoff and Johnson (1980), on the metaphor identification procedure (Pragglejaz Group 2007), and critical metaphor analysis (Charteris-Black 2004). The analysis of the English data identifies 14 main metaphors and 29 submetaphors which contribute to the structure of the target domain of technology. It distinguishes between conventional and novel metaphors, and common and original metaphorical expressions, motivated by correlations in experience between diverse source domains and by the widespread diffusion and impact of technology. The English data also provide insight into the functions of these metaphors in popular technology discourse and reveal evidence to thinking, values and attitudes about technology in the English language. The analysis of the Greek data examines similarities and differences in the conceptualisations between the English and Greek languages and cultures, and finds similarities in the categories of metaphors, frequency of and preference
Papadoudi, Dafni
, popular technology discourse, English-Greek
Conceptual metaphor in English popular technology and Greek translation. This research project studies the metaphorical conceptualisation of technology in English popular technology magazines and in translation in the respective Greek editions. The focus is on the cognitive linguistic view of metaphor initially presented by Lakoff and Johnson (1980), on the metaphor identification procedure (Pragglejaz Group 2007), and critical metaphor analysis (Charteris-Black 2004). The analysis of the English data identifies 14 main metaphors and 29 submetaphors which contribute to the structure of the target domain of technology. It distinguishes between conventional and novel metaphors, and common and original metaphorical expressions, motivated by correlations in experience between diverse source domains and by the widespread diffusion and impact of technology. The English data also provide insight into the functions of these metaphors in popular technology discourse and reveal evidence to thinking, values and attitudes about technology in the English language. The analysis of the Greek data examines similarities and differences in the conceptualisations between the English and Greek languages and cultures, and finds similarities in the categories of metaphors, frequency of and preference
conceptual_metaphor english popular technology greek translation project study metaphorical conceptualisation technology english popular technology magazine translation respective greek edition focus cognitive_linguistic view metaphor initially present lakoff_johnson metaphor identification procedure group critical metaphor analysis black analysis english data identifies main metaphor contribute structure target domain technology distinguishes conventional novel metaphor common original metaphorical_expression motivate correlation experience diverse source domains widespread diffusion impact technology english data also_provide insight function metaphor popular technology discourse reveal evidence thinking value attitudes technology english_language analysis greek data examines similarity_difference conceptualisation english_greek languages culture find similarity category metaphor frequency preference