Branding barbarians : a study into the use of renewable heritage tourism destinations as platforms for decolonial options
Branding Barbarians is a research project that uses decolonial theory and indigenous method to examine Archaeological Open-Air Museums (AOAMs). This thesis uses three cases in the United Kingdom and one in Sweden, each depicting either Vikings or Saxons, to test the potentials of AOAMs as renewable, resilient heritage sites which can foster decolonial options to European pasts and presents among visitors. Using visitor interviews and sentiment analysis, and autoethnographic work, I examine how the cases re-present the past and can change visitor perceptions of Vikings or Saxons. I also analyse economic factors surrounding these sites, and their capacity as resilient, renewable heritage resources. I apply a mixed-methods approach to economic analysis of the value of AOAMs by examining public records and data collected during visitor interviews. This research does not determine 'best practices', as I argue that these are antithetical to fostering decolonial options. However, it has found several challenges and opportunities. Capacity to meet pressures to be self-sustaining is an issue that affects AOAMs, as in much of the museum sector, which may be exacerbated by organizational structure and affiliations. Networks,
Montgomery, Paul Edward
Branding barbarians : a study into the use of renewable heritage tourism destinations as platforms for decolonial options. Branding Barbarians is a research project that uses decolonial theory and indigenous method to examine Archaeological Open-Air Museums (AOAMs). This thesis uses three cases in the United Kingdom and one in Sweden, each depicting either Vikings or Saxons, to test the potentials of AOAMs as renewable, resilient heritage sites which can foster decolonial options to European pasts and presents among visitors. Using visitor interviews and sentiment analysis, and autoethnographic work, I examine how the cases re-present the past and can change visitor perceptions of Vikings or Saxons. I also analyse economic factors surrounding these sites, and their capacity as resilient, renewable heritage resources. I apply a mixed-methods approach to economic analysis of the value of AOAMs by examining public records and data collected during visitor interviews. This research does not determine 'best practices', as I argue that these are antithetical to fostering decolonial options. However, it has found several challenges and opportunities. Capacity to meet pressures to be self-sustaining is an issue that affects AOAMs, as in much of the museum sector, which may be exacerbated by organizational structure and affiliations. Networks,
branding barbarian study use heritage tourism destination option branding project use theory indigenous method examine archaeological open air museums three_case united_kingdom sweden depict either vikings test_potential heritage_site foster option european past_present among visitor using visitor interview sentiment analysis work examine case present past change visitor perception vikings also_analyse economic_factor surround site capacity heritage resource apply mixed_methods economic analysis value examine public record data_collect visitor interview determine best_practice argue antithetical foster option however find several challenge opportunity capacity meet pressure self sustaining issue_affect much museum sector may exacerbate organizational structure affiliation networks