Borneo again : media, social life and the making of a national subculture among the Iban of Malaysian Borneo
This study examines the social and political significance of media among the Iban of Sarawak, in Malaysian Borneo. It is intended to contribute both to the ethnographic literature on the lban and to a neglected field of inquiry of key theoretical and practical importance: the anthropological study of media. The thesis is divided into seven chapters. The first chapter introduces the problem by critically reviewing the relevant literature from social anthropology and media studies. The second chapter deals with the production side of modern media from an historical perspective. The production of a modern lban identity through radio and print media in the 1 960s was superseded in the 1970s by a more vigorous rival project supported through television and textbooks: the creation of a Malaysian national culture. The third chapter explores the 'social life and afterlife' of television sets in the Saribas region as they enter into the gift and exchange systems that bind the living and the dead, including burial rites at which television sets are destroyed. This approach reveals growing wealth disparities in rural Sarawak as well as culture-specific ways in which media artefacts are appropriated and disposed of. Chapter
Postill, John Raymond
Sarawak
Borneo again : media, social life and the making of a national subculture among the Iban of Malaysian Borneo. This study examines the social and political significance of media among the Iban of Sarawak, in Malaysian Borneo. It is intended to contribute both to the ethnographic literature on the lban and to a neglected field of inquiry of key theoretical and practical importance: the anthropological study of media. The thesis is divided into seven chapters. The first chapter introduces the problem by critically reviewing the relevant literature from social anthropology and media studies. The second chapter deals with the production side of modern media from an historical perspective. The production of a modern lban identity through radio and print media in the 1 960s was superseded in the 1970s by a more vigorous rival project supported through television and textbooks: the creation of a Malaysian national culture. The third chapter explores the 'social life and afterlife' of television sets in the Saribas region as they enter into the gift and exchange systems that bind the living and the dead, including burial rites at which television sets are destroyed. This approach reveals growing wealth disparities in rural Sarawak as well as culture-specific ways in which media artefacts are appropriated and disposed of. Chapter
medium social_life make national among malaysian study_examines social_political significance medium among malaysian intend contribute ethnographic literature neglect field inquiry key theoretical_practical importance anthropological_study medium divide_seven chapter first introduces problem critically_review relevant_literature social_anthropology medium study second_deal production side modern medium historical_perspective production modern identity radio print medium supersede vigorous rival project support television textbook creation malaysian national culture third explore social_life afterlife television set region enter gift exchange system bind live_dead include burial_rite television set destroy reveals grow wealth disparity rural well culture_specific way medium artefact appropriate