The Western Mail 1869-1914 : a study in the politics and management of a provincial newspaper
This study traces the history of the Western Mail from 1869 to 1914, and provides an explanation of the newspaper's survival and commercial success in Wales. Based on the records of Western Mail and Echo Limited at the National Library of Wales, Aberystwyth, the thesis adopts economic, social and political perspectives. From an analysis of the financial records of the Western Mail and its parent companies, the research reconstructs the history of the Western Mail's management and ownership, within the context of the late nineteenth century newspaper industry. It details the competitive environment within which the Mail and its rivals were produced, and assesses the broader effect that changes within Welsh and British journalism had on the form and design of the paper, and on the style of its approach to its readership. Finally, the study examines the role of the Western Mail editors and journalists in the political communities of Wales in general and Cardiff in particular. Setting the activities of the Western Mail's editors and journalists, and the impact of the newspaper's opinions against the canvass of Welsh industrial and political life reveals the origins of the Western Mail's confident perception of
Cayford, Joanne Mary
History
The Western Mail 1869-1914 : a study in the politics and management of a provincial newspaper. This study traces the history of the Western Mail from 1869 to 1914, and provides an explanation of the newspaper's survival and commercial success in Wales. Based on the records of Western Mail and Echo Limited at the National Library of Wales, Aberystwyth, the thesis adopts economic, social and political perspectives. From an analysis of the financial records of the Western Mail and its parent companies, the research reconstructs the history of the Western Mail's management and ownership, within the context of the late nineteenth century newspaper industry. It details the competitive environment within which the Mail and its rivals were produced, and assesses the broader effect that changes within Welsh and British journalism had on the form and design of the paper, and on the style of its approach to its readership. Finally, the study examines the role of the Western Mail editors and journalists in the political communities of Wales in general and Cardiff in particular. Setting the activities of the Western Mail's editors and journalists, and the impact of the newspaper's opinions against the canvass of Welsh industrial and political life reveals the origins of the Western Mail's confident perception of
western mail study politics management provincial newspaper study trace_history western mail provide_explanation newspaper survival commercial success wales based record western mail echo limited national library wales adopt economic_social_political perspective analysis financial record western mail parent company reconstructs history western mail management ownership within_context newspaper industry detail competitive environment within mail rival produce assess broad effect_change within welsh british journalism form design paper style readership finally study_examines role western mail editor political communities wales general particular setting activity western mail editor journalist impact newspaper opinion welsh industrial political_life reveals origins western mail confident perception